Now is the time to analyse what are the digital technology trends for 2020, something that can help your company prepare for next year and not be left behind in technological innovation.

According to the information offered by, we can extract that the main digital technology trends for 2020 are the following:

Artificial intelligence

This trend has been increasing in recent years and aims to improve the user experience and create a greater link between customers and virtual assistants to increase loyalty.

Business intelligence

Today companies have large volumes of data, so in 2020 the need to optimize and improve business decisions through applications, infrastructure and tools will be even more important to analyse all the information and give it a meaning. 

Cloud migration

Migration to the cloud will continue to advance in 2020, which will improve the performance of companies’ telecommunications. 70% of companies will integrate cloud management in 2022, either through public or private clouds, through the implementation of hybrid or multi-cloud technologies, tools and management processes, moving towards a connected clouds model.


As we have said before, organizations have important data about their customers and products hosted in the cloud, which accelerates the need to have a technology that ensures the protection of their computers and the information in them.

Virtual reality

The development of products and services will be one of the areas most benefited by the use of Virtual Reality, thanks to the improvement and acceleration of current processes and the emergence of totally new techniques.


5G technology will be booming next year and will improve wireless communication, making mobile devices can connect to the network anywhere with better connections. All this will contribute to better use of Virtual Reality.

Business Intelligence

Digital technology trends for 2020: customer interaction

If there is something that companies especially care about, it is to offer excellent customer service, so within the digital technology trends for 2020, those focused on customer interaction cannot be left out. 

Taking into account the study conducted by Gartner, we can highlight the following:

Multi experience: this involves combining new devices and new modes of interaction – by chat, by voice, gestures in 3D or virtual environments, among others – with the more traditional ones, such as the web browser and mobile applications. Applications suitable for all models must be created and ensure consistent and unified user experience.

Machines without an interface: manufacturers across industries are abandoning on-machine controls or traditional interface models in favour of apps that run on their customers’ mobile devices. Larger screens on mobile devices, high resolutions and rich device APIs allow for device control experiences far beyond what can be achieved with on-machine interfaces.

Agent interfaces: it represents a new paradigm of human-computer interaction and has broad implications that will greatly influence how enterprises interact with customers, offer services and provide tools to employees. Good examples of this technology are Chabot’s or virtual assistants like Amazon Alexa.

Payment with facial recognition: it will increase the use of QR code payments and further diminish the use of bank cards and cash. This technology requires a high degree of confidence and trust in the provider.

Inclusive design: designers need to think about all potential users of the products and services that they design. The data sources used in their design efforts need to reflect all potential user segments and avoid datasets that are too narrow or non-inclusive.

Most demanded digital professional profiles for 2020

In this last section we are going to indicate which will be the most demanded digital professional profiles for 2020 according to ItUser:

Customer Intelligence Analyst: Customer Intelligence Analyst is a Business Intelligence specialization, which works from the perspective of the customer to understand their tastes and motivations when acquiring a product or service.

Experts in Cybersecurity: it is a specialist in the computer security of companies and organizations. Currently, information and data are one of the most precious assets for both companies and public organizations, so it is essential to ensure their protection.

Big Data Architect: a professional whose job is to implement solutions for storage, management and massive data processing, which cannot be managed conventionally because they exceed the capabilities of other normally used software platforms.

Business Translator: the task of the business translator is to identify in which aspects business activity can improve and develop proposals that can be implemented with machine learning processes.

Tell us your opinion in the comments about what you think the new digital technology trends will be for 2020.


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